Clicks from Discover were a real bonus.

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JR Oakes got people's attention with an intentionally trashy tweet that ended up on the Discover feed. Damn bam! Thank you for all the retweets. Findings: Stupid machine-generated content + tons of Twitter shares = Google Discover cards. pic.twitter.com/pudHXdwcNO — JR Oakes (@jroakes) July 2, 2019 9. Update content regularly Just because your page isn't currently showing up on Discover doesn't mean it won't be showing up in the future. Below is an article that was first published in 2017 , but never received any "Discover" clicks until I rewrote and republished it. Of course, we didn't just update the article to get Discover clicks. Updated to improve rankings and organic traffic from "regular" search results.




Clicks from Discover were a real bonus. Republishing content is one of our favorite growth Australia Phone Number Data  strategies. According to Content Explorer , 60 pages have been updated in the last 12 months. All of this is not just our experience. John and Suganthan find that refreshing evergreen content works for them too. 10. Embed YouTube videos in articles YouTube videos are frequently seen in the Discover feed. If you embed these in your content, the video will appear on its own in Discover and may perform better than the content itself. As Kevin points out, he doesn't even need to use schema markup.


   


Some articles only received a few hundred clicks, but the embedded videos received thousands of clicks. Some topics are covered in both videos and documents, so reusing content seems like a good strategy to increase traffic from Discover. Please note that clicking on the video will take you to YouTube, not the website. 11. Try Web Stories Formerly known as AMP Stories, these are Google's interpretation of the Stories we know from Instagram and other social networks. Google recently announced that it now supports Web Stories in the Discover feed. If this type of content is worth your time, give it a try. At the time of writing, it is only available in the US with English content.