HubSpot21. Exceptional content

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Between two and five times. LookBookHQ18. Content has become vital to many companies lead generation pipelines. Lead generation sales and lead nurturing are the top three organizational objectives for content marketing at 85 84 and 78 respectively. Content Marketing InstituteMarketingProfs19. Many companies are turning away from traditional advertising in favor of content. Approximately 28 of marketers say they have reduced their digital advertising budgets in order to produce more content assets. GartnerContent marketing stats Gartner data20. Content offers amazing long-term ROI. One in 10 blog posts are “compounding” meaning that organic search steadily increases traffic to these posts over time.

HubSpot21. Exceptional content delivers exceptional results. Compounding Germany WhatsApp Number Data blog posts generate 38 of all blog traffic and one compounding blog post generates as much traffic as SIX regular posts. Ibid.22. Content aligns perfectly with shifts in media consumption habits. Almost three-quarters of marketers – 72 – believe that branded content is significantly more effective than traditional magazine s. Custom Content Council23. Content has become a digital marketing powerhouse. The median annual.



A spend on content marketing in 2015 was 1.75 million with roughly one in six enterprise-level organizations spending more than 10 million on content annually. Content Marketing InstituteAre you a believer yet?Dan ShewanMEET THE AUTHORDan ShewanOriginally from the U.K. Dan Shewan is a journalist and web content specialist who now lives and writes in New England. Dans work has appeared in a wide range of publications in print and online including The Guardian The Daily Beast Pacific Standard magazine The Independent McSweeneys Internet Tendency and many other outlets.See other posts by Dan Shewan