ETAs weren’t expected to come out

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Tablet, and mobile devices on the Google Search Network from January 2013 to July 2016.Mark IrvineMEET THE AUTHORMark IrvineMark is the Director of PPC at SearchLab Digital. Previously, Mark worked at WordStream and was named the Most Influential PPC Expert of the Year by both PPC and Microsoft.See other posts by Mark IrvineJust this morning, support for Google’s brand new Expanded Text Ads (ETAs) dropped universally in the AdWords interface. Since AdWords’ big reveal at the AndGoogleSummit back in May.

Advertisers have been eagerly awaiting this new, more Greece WhatsApp Number Data robust ad format, which has been deemed the biggest change to the AdWords model since its inception 16 years ago. of beta until mid-September, so most advertisers were completely unprepared to wake up this morning, log into their accounts and discover that they could indeed create these giant text ads.



Eta surprise releaseExcited as we all may be with regards to this change, it’s also a bit terrifying. In fact, I wouldn’t blame you if your reaction this morning was to quickly close your browser, wish you could un-see the ETA implementation interface and pray that your clients/bosses/co-workers remain blissfully unaware of the early release. The reality is, while the end result will be rewarding, re-writing all of your ad copy is going to be a huge, painful undertaking. ETAs are no longer! Download our free guide to responsive search ads.