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Think are the best running shoes and why. Get keyword suggestions with Keyword Magic Tool, the largest keyword database on the market Try for free → ADS illustration Step 2: Develop a research plan After you have some understanding of the goals of your study, develop a plan to move toward answers and new understandings. To begin, what primary and secondary sources will you use? What primary sources will you draw from? Will you interview key people? Will you organize a focus group?
Can you ask people about their Jiangxi Mobile Number List experiences? What secondary sources will you draw from? Which third-party research companies have studied your market? Can you access customer reviews? Can you look at other companies' marketing efforts? Returning to our shoe company example, if we want to better understand which shoes runners prefer and why, we can choose three methods: Review third-party market research on product quality (manufacturing, features, shelf life, etc.).

Interviewing runners about their experiences with different shoes Conduct focus groups to understand how people think, feel and talk about their favorite brands. Before you begin applying these methods, an overview of the market can help you identify industry leaders and consumer demographics. Semrush .Trends tools can help you with this preliminary work. In the Market Explorer tool , type the names of the most popular companies. You can choose up to you.
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