Thinking about all stages of the paid traffic sales funnel for e-commerce

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To continue with the strategy, we need to think about all stages of the funnel , since we have audiences in all of them. We need to create ads for each of them, that is, for strangers who don't know your brand, for people who have already browsed your website but haven't taken any action, customers who have already added products to their cart but haven't completed the sale, and those who have already purchased at least once.

To attract the attention of strangers, work with promotional prices and unmissable offers, something that draws attention to your product. In the funnel type, create ads that show more of your product range, other options that fit your customer's profile.

The middle-funnel audience only needs an incentive to complete their purchase, so offer rcs data portugal coupons or even free shipping. At the end of our funnel, our loyal customers will receive another type of advertisement, with new collections, launches, in addition to being part of the VIP customer club.

And what tools should we use at each stage of the funnel? For those who are unfamiliar, use the tools from Google Search Network, Google Shopping, YouTube Ads and Facebook Ads, especially if you work with desirable products, such as clothing, which require photos for demonstration.

At the top of the funnel, one of the best tools to use is Google Display, which serves as a reminder for that user, as they will remember that product they were looking for at some point.

For the middle of the funnel, we can use Google's display network for dynamic ads. There is a tool on the market today called Criteo . It is responsible for taking all the products from your store and, according to the user's browsing profile within your site, when they leave the site, the banner ads will already appear.

This is an ad tool with built-in artificial intelligence that will try to recapture people's attention by showing dynamic ads based on your product catalog.

Because it is a much more advanced tool, it usually has a great conversion rate because it shows the product that the person viewed. Therefore, the chance of conversion is much higher than if you showed a generic ad.

And finally, for these people at the bottom of the funnel, we always use these same channels with templates and reminders. We can use Facebook Ads, YouTube Ads, and the Google Display Network as well so that we don't lose sight of those people who have already purchased from us.