And the selection here must be precise on several levels

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Detailed targeting on Facebook provides a set of specific criteria to determine the people to whom you want to display ads. In other words, you specify the category of users to whom you want your ad to appear on Facebook. For example, you can show your ad on Facebook to a specific age group, or to men only, or to users in a specific country, and so on. In general, you can target users based on several criteria, the most important of which are: the age.

Geographical location. Interests. Previous activities carried out by users Phone Number Data on Facebook. Devices that users use to browse Facebook (computer, smartphone, tablet, and so on). Detailed targeting provides advertisers with the opportunity to display their ads to people who are highly compatible with these ads. This compatibility contributes to increasing the chances of the campaign being successful and achieving its goals. For more information about defining detailed targeting , see the page where the Facebook platform explains this system. STEPS YOU MUST TAKE BEFORE USING DETAILED TARGETING ON FACEBOOK 1. Define your target audience As an advertiser, you need to define your target audience .



The most important of which are: A) Demographic level This level includes determining the age, gender, geographic location, income, and social, cultural, and educational status of the target audience. In general, this level includes most of the basic personal information of your target audience. For example, your target audience could be married males living in Cairo Governorate who have a higher education. Some of the criteria at this level may not be available to specify in the detailed targeting system, but specifying them is important in other respects. Information about the amount of income, for example, is available in certain countries such as the United States of America.