Improve Your SEO and PPC Advertising

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When creating your WordPress blog posts, add categories and tags, so readers can find related topics for further reading. Don’t forget to keep your blog updated with the latest content because it bolsters customer loyalty and SEO.

Additionally, define your target audience from the start to ensure you’re targeting the right group of people. Otherwise, you will set your sight widely, you will miss the mark and rack up those bounce rates.


All efforts to decrease bounce rate on your WordPress site would mean nothing if you are targeting the wrong audience to begin with. If I were to share stories about my hometown, Meru, Kenya, I would employ local SEO techniques at my disposal to ensure I don’t attract readers Country Email List looking for Mt. Meru in Tanzania for instance. Similarity I would hate to attract readers looking for Meru cabs in India or customers looking for Meru Networks that’s based in Tampa, FL.




If I attracted everyone but the people who are actually interested in my hometown, my WordPress website would register high bounce rates – all because I targeted the wrong audience(s).

Same goes for your PPC advertising campaigns. If you get your targeting wrong, you will pay to attract everything but the traffic you need. Your SEO and PPC campaigns should be guided by astute keyword research. Employ keyword research tools such as Google AdWords Keyword Planner, Word Tracker, or Yoast Suggests among others.