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Only out of marketers say they use video in content marketing. For companies that use video in other areas of the business Case study, social media, etc. , this is a great opportunity to experiment with repurposing content for new channels or using video in other departments. For those who don't use video content at all pick up your phone or some free video and join the of marketers ready for the first time this year. According to surveyed marketers, video is the most effective media format of respondents unanimously admit that videos help them achieve their goals faster than other types of media.
Most popular video content channels YouTube Facebook Instagram Twitter photo editing servies LinkedIn. Key metrics for measuring video performance number of views likes comments lead generation subscription rate reposts on social networks clickability conversion rate of advertising into purchases watch time drop rate Video marketing in numbers short videos have the highest ROI among all other multimedia formats.

Every third marketer plans to invest the largest budget in video marketing in . of marketers plan to try YouTube for the first time in . of marketers plan to try TikTok for the first time in . of marketers plan to increase their investment invideo broadcast in . of marketers plan to increase their investment in long form video in . of marketers plan to increase their investment in short video in.
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