It's always going to be hard to beat big-name review sites

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The more visitors to your site, the more money you and your business make. And isn't that the name of the game? While this post is still a bit generic in that it uses the phrase "is this a scam" it does add some personality by showing how the author purchased the 7 year old service. I was looking for a scentbird review in Google, and most of them were generic Here's one for "AirPod Max Review". Here's one for AirPod Max Review. It's always going to be hard to beat big-name review sites like G2, TrustPilot, and even Amazon, but we can give them a fighting chance by giving our posts some personality.


Stay in Your (Topic) Lane Topical authority is the main focus of Google's useful content update. Google wants to see that you have a deep understanding of the topic you're writing about. If your website is based on a certain area, Google will expect you LOB Directory to stay within those boundaries. You don't want to stray too far from Google's expectations or you could hurt your rankings. This means you shouldn't go after low difficulty keywords that drive traffic unrelated to your niche. Focus on creating a quality affiliate silo for your blog and subcategories .



Stay in Your (Topic) Lane Establishing authority on the subject can be a painful process because you will have to write a lot of articles that do not provide quick gains. To do this properly, you need to write about topics with low search volume and high difficulty. This process is not rewarding but has been shown to pay off on a large scale. Google has made it clear that topical authority will be a ranking factor for a long time, so now is the time to decide to grow yours. #5 Answer Question(s) Google wants to see that users came to your blog post and didn't go back to the search engine results page to click on a different result.