Now you will have more precise data

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In this sense, you can ask precise questions in the forms on your landing page to identify common patterns. You will write all this down in the database to improve the strategy over time. 2. Knowledge of the company Now, what happens if your business applies the B2B model? Simple, you will have to collect as much information about the lead's company as possible. The technique is similar to the previous one: asking intelligent questions will help you decipher data such as the size of the client, the sector they are in, products or services and much more. 3. User interaction The interactions that the visitor has with your website will give you many clues about what they really want.

The most important thing here is to detect the level of interest they have in your product phone numbers data or service, since you will know if the strategy you are applying is the correct one. You can take into account metrics such as: Forms they filled out. Carts left at the last minute. Click rate. Pages visited.  that will help you achieve the goal you set for yourself. 4. Interactions on social networks The fact that a person enters your website does not mean that they are interested in your product or service. The reality is that you have to evaluate different indicators to evaluate the level of attraction that the user feels.



Interaction with social networks is usually a more than interesting metric. Behavior such as clicking on posts, commenting, sharing and liking are details that you should take into account. how lead scoring works If you've made it this far, you already have everything essential you need to learn about lead scoring and how you can treat each lead to further maximize conversions. Remember that once you have assigned the appropriate score to each lead, they move on to the lead nurturing flows . This way you will know which user profile is positioned at