Customer intent of TOP 10 car brands discovered through search data – Part 2

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In the last episode , we looked at search data to find out what intentions domestic customers have for the brands of the top 1 to 5 automotive groups globally by sales. In this episode, we will learn about the customer intent of automotive group brands ranked 6th to 10th. Automobile group ranking (6th to 10th)6. GM (General Motors) Sales: USD 122.5 billion Year of establishment: 1908 Car brands: Chevrolet, Cadillac, Buick, etc. Search results for automobile brands owned by GM Group The average monthly search volume for Chevrolet (299,400) was approximately 2.49 times higher than that for Cadillac (120,066). However, Cadillac's search volume appears to be steadily increasing compared to three months ago (trend 22%). What's interesting is that 'Chevrolet Service Center' is ranked in the top 3 among related keywords.

Chevrolet Service Center Pathfinder screen (search path) Chevrolet Service Center Pathfinder screen (search path) When looking at the search path for the Chevrolet service center, there were questions about how much  Special Data  it costs, where the service center is directly managed, and whether it is open on weekends. Also, while searching for Chevrolet models, I was able to find a search path that led to a service center. Compared to other brands, Chevrolet was found to have a stronger intention to repair existing Chevrolet vehicles than to purchase a new car. 7. BMW Sales: USD 117.1 billion Year of establishment: 1916 Car brands: BMW, Rolls-Royce, etc. Search results for car brands owned by BMW Group Search results for car brands owned by BMW Group Search results for car brands owned by BMW Group The model that consumers were most interested in was the 5 Series.




Let’s take a look at consumers’ search paths for the 5 Series. BMW 5 Series Pathfinder screen (search path) The most frequently mentioned related keyword was ‘full change’. Full change is short for full model change and refers to when a vehicle generation changes or a new car is developed by an automobile manufacturer. BMW 5 Series ( Source: BMW official website ) We were able to confirm customer intent asking about the release date and price of not only the 5 Series full change, but also the 7 Series full change and 3 Series full change. 8. Shanghai Automobile Sales: USD 104.8 billion Year of establishment: 2021 Automobile brands: Sike, Maxus, Nanjing, MG, Lowy, etc.