This makes sense if you think about how we work in an office setting:

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Mobile marketing is a dynamic online marketing strategy that leverages mobile devices to engage with a targeted audience. Research shows that 67,95% of the mondial population has a mobile device. These gadgets became the key to communication with all kinds of people. Through them, your brand may connect with consumers 24 hours per day, wherever they are. With over 5 billion mobile device users worldwide, these gadgets have become indispensable tools for communication. Ignoring mobile marketing in your digital strategy is a critical oversight in today’s digital landscape.

By using Mobile Marketing, your customers can, quite literally, carry your brand in their pockets. numbers of mobile marketing Source: We Are Social What is Mobile-First Communication? Many marketing strategies begin on a desktop.  on a  Whatsapp Number  computer. Most of the time websites, emails, landing pages, and other marketing assets are designed for a desktop experience and then shrunk down to fit a mobile screen. Mobile-first communication spins this on its head. Rather than beginning big and shrinking it down, digital technology begins small and then scales up.



This means that instead of trying to make large designs fit into a small space, you begin with the more complicated mobile approach and then optimize those designs and strategies for the desktop as needed. While mobile-first is usually used in the case of design, it also plays into marketing strategies. Rather than designing and creating interactive marketing assets for a larger screen, and then trying to shrink it down to fit into a mobile device, you can begin with mobile in mind and assume that most of your users are on mobile devices when interacting with your brand.