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Experience Experience does not refer to the length of your CV or the solemnity of your LinkedIn profile, but to real online marketing experience. The idea of a web marketing agency isn't new — anyone who's seen the television series Mad Men knows this. But while Don Draper can write great body copy or create the perfect print headline, what does he know about web interface design, SEO-friendly copy, efficient CMS or lead conversion.
Well, it's up to you to find out and it's up to you to stay away from the traditional agency that now identifies itself as a digital agency because its existence depends on it. Some questions to ask: What is your split between Job Function Email List traditional and online work? What content management systems do you use? Are they proprietary or open source solutions? How do you promote your business? What role does content marketing play in your stratgy.

How would you compare writing for print to writing for the web? Show me what on-page SEO activities your web marketing agency has done on a client's site Show me how you designed a visitor-to-lead conversion path software into site construction? What makes you different? Simply put, if they don't have experience, don't give them any opportunities. Unless, of course, you want to be their guinea pig.
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