Roman Kolesnikov has released
So now we have three different profiles Melanie, Alex, and Rachel all who need a cold outreach tool, but for different reasons. Write down all of your customer profiles, remember to look at any existing data if you get stuck, and put these somewhere you can refer to often. I like to create sticky notes and place them on the corner of my computer monitor so I can always remember.Who I need to be creating content for. Yes, I’m a little weird like that. 3. Creating a content lifecycle strategy Now that we know our business goals, and our target audience profiles, we can get into the good stuff. This phone number list is where we’ll map out all the content we need to produce. When it comes to B2B SaaS content marketing, we want to make sure our website.
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Really speaks to our profiles and converts well. We need to lay the foundations so any time we drive qualified traffic to our website, we know we have a good chance of getting a conversion. You can think of content as going through a customer journey, or stages of a content lifecycle. Stages of content marketing The “who I am and what I do” This is the phase of your company.
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